01
Products get buried
New posts push older products and offers out of sight, even when customers still want them.
For Indian businesses growing through social media
Turn your followers
into customers.
Give customers one link to browse what you sell, visit your important social profiles and message you on WhatsApp. FanRoute helps turn more of the traffic you already earn into product enquiries and orders.
Free to start · Pro ₹249/month · Customers pay you directly
- WhatsApp storefront
- Direct UPI & QR payments
- Seven storefront languages
- No commission on sales
A storefront for the businesses India already buys from
- Boutiques
- Jewellers
- Sarees
- Home bakers
- Restaurants
- Makeup artists
- Event decorators
- Cloud kitchens
- Thrift stores
- Florists
- Home chefs
- Salons
- Gifting
- Handmade
- Resellers
Make interest easier to act on
Your customers are interested. Buying is harder than it should be.
Social media can win attention, but scattered posts, missing prices and repetitive DMs make interested customers work too hard to buy.
02
DMs repeat the same questions
Price, availability and ordering details take time to answer—and slow down the sale.
03
Clicks do not show buying interest
A generic bio page may count a link click, but it cannot tell you which product earned an enquiry.
One link, two ways to grow
Make the traffic you already earn work harder.
FanRoute helps each visit go further by guiding people to the right profile, product or conversation.
For sellers
Grow your sales
Turn social visits into specific product enquiries and make it easier to complete the order directly.
- Show products, prices and offers in one mobile shop
- Open WhatsApp with the exact product pre-filled
- Accept direct UPI payment with no FanRoute commission
- See which products generate buying interest
For creators and businesses
Grow your audience
Guide visitors from one social profile to the channels, campaigns and offers that matter most.
- Put your important social destinations in one place
- Promote the profile or campaign that matters today
- Help visitors find more ways to follow and contact you
- Learn which destinations receive attention
Built to help you sell
Less friction for customers. More useful signals for you.
Each FanRoute feature has one job: help an interested visitor take the next step.
01
Make every product easier to order
Each product opens WhatsApp with a ready-to-send enquiry. Your customer skips the copy-and-paste, and you know exactly what they want.
02
Get paid directly
Show your UPI ID and QR for GPay, PhonePe or Paytm. Customers pay you directly, without a payment gateway or FanRoute commission.
03
Know what customers want
See which products people view, tap and enquire about on WhatsApp. Use those buying-interest signals to decide what to promote or restock.
04
Launch without starting from scratch
Choose a ready-made shop for your type of business, then replace the sample products, prices and details with your own.
05
Sell in your customer’s language
Use storefront labels in English, Hindi, Hinglish, Tamil, Telugu, Kannada or Malayalam, with ₹ pricing throughout.
FanRoute vs. link-in-bio tools
See buying interest, not just clicks.
A generic link-in-bio tool collects destinations. FanRoute also helps shoppers discover products and start a product-specific WhatsApp conversation.
Learn what customers want
See product views, product taps and WhatsApp enquiries so you know what is attracting buying interest.
Show clear prices in rupees
Display ₹ prices from the start, so customers know what fits their budget before they message you.
Sell in seven languages
Use storefront labels in English, Hindi, Hinglish, Tamil, Telugu, Kannada or Malayalam.
Move the conversation forward
Open WhatsApp with the product already named, then complete the order and payment directly with your customer.
Buyer journey
From social-media follower to WhatsApp enquiry.
Give interested visitors a short, clear path from discovering your business to asking about the exact product they want.
They find you
A customer discovers your business on Instagram or another social channel and opens your FanRoute link.
They browse
They see your products, photos, ₹ prices and offers in one mobile-friendly shop.
They enquire
WhatsApp opens with a message pre-filled for the exact product they want.
You complete the order
You answer questions, agree the details and collect payment directly from the customer.
How it works
Start selling from one link in three steps.
Pick your business type
Tell us what you sell — boutique, bakery, jeweller, restaurant, makeup artist, decorator — and your language.
Start from a template
Get a ready-made shop for your category, with the right theme, bio and hours. Add your links and store links. On Pro it also brings sample products and ₹ prices to tweak, and you add your UPI and WhatsApp number.
Share your link
Put your FanRoute link in your social bios. Customers browse, enquire on WhatsApp and pay you directly.
Who it's for
A storefront tuned to your kind of business.
Boutique, jeweller, restaurant, home baker, makeup artist, decorator — each starts from a template built for that trade, in your language.
Boutiques & sarees
Drape-by-drape catalogue, festive collections, and "Order on WhatsApp" on every piece.
See how FanRoute helpsJewellery sellers
Show current designs and ₹ prices, take specific enquiries on WhatsApp, and settle directly.
See how FanRoute helpsRestaurants & cloud kitchens
A tappable menu with ₹ prices and direct WhatsApp enquiries—with no FanRoute commission.
See how FanRoute helpsHome bakers
Cakes, hampers and festival boxes with pre-filled order enquiries and direct UPI payment.
See how FanRoute helpsMakeup artists
Packages, portfolio links and a focused WhatsApp enquiry for every service.
See how FanRoute helpsEvent decorators
Themes and packages with enquiry buttons that give every new conversation context.
See how FanRoute helpsPricing
Start free. Grow when your shop does.
Every shop starts free with link-in-bio and store links. Pro adds the WhatsApp storefront. Free plan: no card needed. Pro: ₹249/month, pay by UPI or card, cancel any time. Customers always pay you directly.
Free
₹0forever
- Share one page for your shop and socials
- Add unlimited social and business links
- Add store links: up to 3 cards
- See 14 days of visitor and link-click analytics
Pro
Most popular₹249/ month
- Everything in Free
- WhatsApp storefront: products, services and Order on WhatsApp
- UPI, QR and payment-proof orders
- Offer banners, testimonials, promo and referral codes
- Unlimited store links and collections
- See 30 days of customer interest
Simple, direct and yours
Keep control of every customer relationship.
Customers pay you directly
Share your UPI details and complete payment with the customer. FanRoute does not hold the money.
Your customers stay yours
Customers contact your WhatsApp number, so you own the conversation and can provide personal service.
No commission on sales
FanRoute does not take a cut when a customer orders from your shop.
Privacy-friendly insights
Understand overall views, product interest and WhatsApp taps without seeing a visitor’s identity.
FAQ
The questions shop owners actually ask.
How do customers actually order?
On a Pro storefront your shop shows your products with ₹ prices and photos. When a customer taps "Order on WhatsApp," their WhatsApp opens with a message pre-filled with the product they want — you finish the sale in chat, just like you already do. A Free shop is link-in-bio plus store links, so customers reach you through the links you add.
How do I take payments?
On Pro, show your UPI ID and QR, plus GPay / PhonePe / Paytm. Customers pay and upload the payment screenshot, and you confirm the order. No gateway, no setup fee — you keep what you sell.
What kind of businesses is FanRoute for?
Instagram businesses in India — boutiques, jewellers, saree shops, home bakers, restaurants and cloud kitchens, makeup artists, event decorators, and resellers. If your customers find you on Instagram and message you on WhatsApp, this is for you.
How fast can I set up my shop?
Most shops can be ready in under 30 minutes. Pick your business type, choose a ready-made template, add your links, then publish. On Pro you also add your products, UPI details and WhatsApp number.
Can my storefront be in my language?
Yes. Storefront labels are available in seven languages: English, Hindi, Hinglish, Tamil, Telugu, Kannada and Malayalam, with ₹ pricing throughout.
What data do you collect from visitors?
FanRoute gives you privacy-friendly, aggregate insights such as storefront views, product interest and WhatsApp taps. It does not show you a visitor’s identity.
Ready to turn more followers into customers?
Create your shop, add your links and share one link across your social profiles. Free plan: no card needed. Pro: ₹249/month, pay by UPI or card, cancel any time.