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Content Policy

Effective date: 28 September 2026

FanRoute is for genuine, lawful businesses. This policy applies to everything on a shop: its name, bio, products and services, prices, photos, offers, testimonials, links and store links, and the websites they point to. It forms part of our Terms of Service.

1. What belongs on FanRoute

Shops selling lawful products and services, such as clothing, jewellery, food, beauty, décor, crafts, events and professional services, along with links to your own social profiles, website and online stores. Your listings must be honest: real products, real prices, accurate descriptions and photos you have the right to use.

2. What is not allowed

You may not publish, sell, promote or link to:

  • Sexual or obscene content: pornography or sexually explicit material, and escort or sexual services. Material that sexualises children (CSAM) is reported to the authorities.
  • Non-consensual intimate images, or any image or video that shows a person in a sexual act or state of undress without their consent, including morphed or AI-generated images.
  • Illegal or restricted goods: narcotics and controlled substances; prescription medicines without the required licence; weapons, ammunition and explosives; wildlife and wildlife products; tobacco or alcohol where the law prohibits it; stolen goods; counterfeit or fake-brand products; and anything else whose sale is prohibited, or restricted without a licence, under Indian law.
  • Fraud and deception: scams, fake shops, products you do not intend to supply, misleading prices or claims, fake testimonials or reviews, pyramid or chain-money schemes, and lotteries, betting or gambling prohibited by law.
  • Other people's intellectual property, such as copied photos, pirated content or trademark misuse (see our Copyright page).
  • Impersonation of another person, business or brand, including FanRoute.
  • Privacy violations: publishing someone's personal information, address or phone number without their consent (doxxing).
  • Hate and violence: content that promotes hatred on the basis of religion, caste, race, gender, sexual orientation or disability, or that incites violence, terrorism or harm to children.
  • Harmful links: phishing pages, malware and deceptive redirects.
  • Spam and abuse: mass-created or copied shops, automated activity, and attempts to fake visits or analytics.
  • Anything that threatens the unity, integrity, defence, security or sovereignty of India, public order or friendly relations with other countries, or that is otherwise unlawful.

3. How we enforce it

We review every report we receive. A shop that collects several open reports is flagged for review automatically. Links must use a normal web address; we block unsafe link types and addresses on private networks, and we check links regularly so owners are told when one breaks.

If content breaks this policy we may remove it, deactivate a link, or suspend or close the shop or account, depending on how serious it is and whether it has happened before. We email the owner the reason unless the law or safety prevents it. Illegal content, and especially anything involving children, is reported to the appropriate authorities.

4. Reporting a shop

Every shop page has a Report link at the bottom. Choose a reason (spam, illegal content, non-consensual intimate images, doxxing or other), add details and, if you like, your email so we can follow up. You can also email support@fanroute.in with the shop address and what is wrong.

  • We acknowledge complaints within 24 hours and resolve them within 15 days.
  • If content shows you in a sexual act, in a state of undress, or in a morphed or impersonated image, report it and we will remove or disable it within 24 hours of your complaint.
  • For copyright or trademark complaints, use our Copyright page.
  • If a buyer has a problem with an order, they should first contact the shop directly. FanRoute does not handle sales, payments or delivery.

5. Appeals

If you think we acted on your shop or content by mistake, reply to the email we sent you, or write to support@fanroute.in, within 30 days. A person will review the decision and tell you the outcome. If you are not satisfied, you can escalate to our Grievance Officer (below).

6. Changes

We may update this policy and will post the new version here with a new effective date.

Who we are

FanRoute is a product of Yavora Innovations Private Limited (CIN U62020TN2026PTC197575), a company incorporated in India with its registered office in 20/2/2W, Sennagarampatti, Melur, Madurai – 625105, Tamil Nadu, India. In these pages, “FanRoute”, “we”, “us” and “our” mean Yavora Innovations Private Limited. Phone: +91-9342166482 · Email: support@fanroute.in · Contact us

Grievance Officer: Mohan, Yavora Innovations Private Limited, 20/2/2W, Sennagarampatti, Melur, Madurai – 625105, Tamil Nadu, India
Email: support@fanroute.in (subject line “Grievance”) · Phone: +91-9342166482
We acknowledge a complaint within 24 hours and resolve it within 15 days, as the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 require.