Set up your shop, step by step.

Everything starts with a free account. No card is needed — your first three months include every paid feature.

Tip Verify your email before you finish setting up. Your shop stays private until you do, and publishing needs it.

Your shop needs a short name — this becomes your web address, the one link you share everywhere.

Tip Choose your handle carefully. The form says it plainly: it cannot be changed later. Short and easy to say aloud works best.

This is the first thing a customer reads. Tell them who you are and what you sell, in your own words.

Tip Two lines is plenty for a bio — the counter stops you at 500. Most customers read it on a phone while deciding whether to message you.

Pick a business category and a colour theme so your shop looks like your shop, not a template.

Tip Watch the Live preview on the right while you pick — it shows your real page, so you can try all seven themes without saving or reloading anything.

Each product becomes a card on your shop with a photo, a price in rupees, and a button that opens WhatsApp.

Tip Start with your five best sellers. You can always add more later, and a short, confident list is easier to browse than a long one.

Customers pay you directly, into your own bank account. FanRoute never holds your money and takes nothing from a sale.

Tip Double-check the UPI ID character by character. One wrong letter and a customer’s payment simply fails in their app.

This is the button most customers actually tap. Their WhatsApp opens with a message already typed, so ordering takes one tap.

Tip Keep the pre-filled message short and specific, like “Hi, I would like to order —”. A message that is already half written gets far more people to press send.

Links send customers to your Instagram, your website, a Google Form or anywhere else. FanRoute checks them and quietly switches to a backup if one ever breaks.

Tip Put the link you most want tapped at the top. Most visitors decide in the first few seconds.

Nothing is visible to the public until you publish. Until then you are safe to experiment.

Tip If Publish does not work, your email is probably still unverified. Check your inbox — there is a button on the checklist to send the link again.

One link, everywhere. When something changes in your shop, the link stays the same — you never have to update it again.

Tip Say it out loud when you send it: “everything I sell is on this one link.” It works better than a bare URL with no explanation.

When a customer pays by UPI and uploads their payment screenshot, the order lands here for you to check and confirm.

Tip Always check your bank app, never just the screenshot. A screenshot can be edited; your bank balance cannot.

Once you are selling, these three bring people back: a festival offer at the top of your shop, happy customers in their own words, and numbers that show what is working.

Tip Analytics never tells you who a visitor was — only how many, and roughly where they came from. Your customers are not tracked.